Development Marketing Manager

Our Company:

Our vision is to empower and enable people to take pride in where they live and work through our work. To achieve this vision, we strive to create sustainable, creative and high quality spaces that people enjoy interacting with. We hold ourselves accountable for responsible development of the limited land resources we all share in Metro Vancouver.

As our region densifies, our communities face many opportunities. Greater social interaction, neighbourhood connections and urban amenities contribute to a better quality of life. Our mission is to become ingrained in the fabric of our community and lead the charge towards the future. Corporations are not merely places of work, but they are places of purpose.

What We Offer

• A competitive package; pay, company paid benefits, extended education reimbursement and regular internal and external learning opportunities;
• An awesome culture: open space for collaboration, tons of fun events to build relationships, talent and passionate colleagues to work alongside, a dog friendly work environment; and
• A team that lives our core values of:

Accountability - Extreme accountability to each other, to our industry partners and to the communities in which we develop.

Communication - Open and honest communication, empathy always. Help each other become better.

Respect - Respect yourself, respect your peers, respect your community and respect the environment.

Excellence - Strive to be excellent.

Description:

Working as part of our development marketing team, the marketing manager will be expected to plan, create, implement and track marketing campaigns across multiple channels. The marketing manager will also be responsible for brand positioning and development. As the lead person responsible for company marketing, you have the opportunity to take your vision and ideas and implement them on a blank slate.

Responsibilities Include:

• Develop and manage an overall marketing plan and budget
• Plan, direct and coordinate marketing campaigns and calendars across all channels
• Research and act as a resource in developing brand positioning and messaging to ensure consistent use of messaging and visual identity in all internal and external communications
• Implement and monitor integrated online/offline marketing including search engine optimization, email marketing, advertising, conferences, events and other campaigns
• Monitor the overall quality of our digital campaigns and update our standards to meet and exceed industry standards where applicable
• Manage the internal team and contractor work pipelines and report on risks internally as early as possible. Includes reports and estimates
• Update company leadership on the status of digital marketing campaigns, work estimates, work quality, and timeliness on a regular schedule
• Keep abreast of new developments in the digital marketing industry and share them with the team
• Participate in client meetings and other business development and/or marketing activities
• Build and implement an internal communications strategy for announcements and updates
• A deep rooted passion for and expertise in branding and brand management
• Demonstrated brand acumen with proven ability to lead brand and marketing communications teams and programs
• Develop and execute a social media strategy
• Experience with CRM systems and creating eblasts.
• A passion for real estate

Knowledge & Skills:

• Expert-level knowledge of digital marketing platforms (Google, FB, IG, LinkedIn, Pinterest, Snap, TikTok, etc.), digital marketing best practices, and website analytics
• Excellent understanding of digital marketing KPIs, A/B testing, campaign setup & optimization
• Familiarity with ad-design, copywriting, and reporting
• Ability to think critically, solve problems (with minimal supervision), and work in an organized, consistent manner
• Team player — you're willing to step in if team members need help, solve problems and stay positive in challenging situations
• Excellent communication and interpersonal skills
• A motivated leader who can confidently navigate transformational change
• Excellent interpersonal and relationship-building skills: You love building strong, collaborative working relationships across all levels of an organization.
• Proven ability to balance competing interests: You are able to prioritize effectively and devise and implement appropriate business strategies.

Experience

• 4+ years of experience in a digital marketing or advertising position (using digital marketing platforms, setting up campaigns, optimizing performance, A/B test, etc.)
• 2+ years of management experience
• 2+ years of Real Estate Project marketing